manifesto

Vision

The Red Gold Ketchup Manifesto

  1. Our mission is to produce the freshest, best-tasting tomato products in the world.
  2. Our role is to support our customers.
  3. We are an American, family-owned-and-operated tomato company. Our priority is to please our customers, not our stockholders, by providing quality products and support.
  4. Our priority is to always support jobs and American farmers in the U.S. through partnerships with our growers, truckers and those employed at our processing facilities.
  5. We are committed to minimizing the impact of our tomato business on the environment through the best agricultural, processing, packaging, recycling and transportation technologies.
  6. Our pricing policies will be based on providing our customers an opportunity to operate a profitable business while maintaining Red Gold’s competitive advantage in quality, packaging, technology and customer support, to the benefit of our customers. This is our promise to our customers, our employees and America.

– The Reichart Family
2013